2021-2022 Undergraduate Catalog 
    
    May 30, 2026  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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DMST 250 Principles of Public Relations

Credit 3
Professional communicators must be armed with the appropriate skills to respond at a moment’s notice.  The pace of the 24 hour news cycle and speed at which news travels in the 21st century mandates PR professionals are able to assess and react quickly. Course will cover the history and development of the field of PR as a profession; strategic management;research; professionalism and ethical issues; communication theories; strategies and tactics; global trends and discussions on the future of the profession. Prerequisite(s): DMST 210  


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