2020-2021 Undergraduate Catalog 
    
    Jul 26, 2021  
2020-2021 Undergraduate Catalog

Marketing, B.S.


Departmental Requirements

Marketing majors must complete 120 hours of course work, of which 41 hours are general education courses, 6 credits are supporting liberal arts, and 73 credits are foundation knowledge and major subject requirements. A minimum grade of “C” must be earned in ENGL 101 , ENGL 102 , MATH 109 , and all foundation knowledge and major requirement courses.

Objectives

The objectives of the Business Administration – Marketing Concentration Program are to:

  1. Provide students with an understanding of the concepts and interactions between competitive forces and marketing strategies.
  2. Provide students with an understanding of the concepts, processes and metrics for optimizing the position of a product and the segments it serves.
  3. Provide students with the ability to plan the allocation of resources between all elements of the marketing mix including brand equity creation.
  4. Provide students with the ability to analyze the implications of institutional policies on firm profitability.
  5. Provide students with an understanding of the theories of consumer perception, learning, motivation and attitude formation.

Career Opportunities

A degree in Marketing will allow students to pursue career opportunities in all types of marketing positions in marketing research, advertising, retailing, ecommerce and international marketing. The program also prepares students to be admitted into advanced degree programs.

Required Courses


General Education Requirements


All students are expected to complete a common body of academic course work. The General Education Requirements are designed to promote the development of a comprehensive educational base which will effectively support a student’s choice of a major concentration. MATH 099  does not meet the General Education Requirement and does not apply toward graduation requirements.

Curriculum Area I - Arts and Humanities: Credits 9


Select two courses from any of the courses within Disciplines A - D, and ENGL 203 from Discipline E:

Curriculum Area II - Social and Behavioral Sciences: Credits 6


Select two courses from any of the courses within Social and Behavioral Sciences:

Curriculum Area IV - Mathematics: Credits 3


Curriculum Area V - English Composition: Credits 9


Curriculum Area VI - Emerging Issues: Credits 7


Additional Courses: Credits 6

In addition, students must take 6 credits from foreign language or approved international liberal arts courses: Languages: Arabic, Chinese, French, Spanish, American Sign Language, Russian International Liberal Arts:

Total Required for General Education: Credits 41


1Students must pass ENGL 101  and ENGL 102  with grade of “C” or above before taking ENGL 203 .

2Honors students should take honors courses.

Supporting Liberal Arts Requirements: Credits 6


Students must complete with an average GPA of 2.0.

Major Electives: Credits 12


Four courses in Marketing electives.

Curriculum Guide for Marketing