2016-2017 Undergraduate Catalog 
    
    Nov 02, 2025  
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Human Ecology - Fashion Merchandising FIT Advertising and Marketing Communications, B.S.


The Fashion Merchandising FIT Advertising & Marketing Communications program is a dual degree program completed in conjunction with the Fashion Institute of Technology in New York City. Fashion Merchandising majors who meet eligibility requirements may opt to spend one year (junior year) at FIT for an additional degree (A.A.S.) in Advertising and Marketing Communications. Students return to UMES to complete the four-year program and receive both degrees at graduation. This program prepares students for entry level management positions in the broad field of fashion merchandising, advertising, and marketing communications, with a minor in business administration.

Departmental Requirements

To be eligible to participate in the Fashion Institute of Technology (FIT) Visiting Student Program, you must meet the following criteria:

  • Must be a full-time student at UMES in the Department of Human Ecology prior to participation in the Visiting Student Program.
  • Must be in good academic standing with a minimum cumulative GPA of 3.0.
  • Must complete all forms and meet deadlines listed below in order to be considered for admissions. (See faculty coordinator for related forms).
  • Must complete the last 30 credit hours of course work for his or her degree at UMES.

Upon acceptance to the University and entrance into the Department of Human Ecology, a student should inform his/her academic advisor prior to registration of his/her interest in participating in the Visiting Student Program. Students will be expected to make an appointment with the faculty coordinator prior to November 15 of the sophomore year for details and to receive all forms and applications pertaining to the program. Students who plan to attend FIT will be required to submit all application and financial aid materials by January 15 of their sophomore year.

Career Opportunities

Possible career opportunities include merchandiser, buyer, fashion stylist, fashion consultant, and the fields of public relations, marketing, journalism, and broadcasting.

Required Courses


General Education Requirements


All students are expected to complete a common body of academic course work. The General Education Requirements are designed to promote the development of a comprehensive educational base which will effectively support a student’s choice of a major concentration. MATH 101  does not meet the General Education Requirement and does not apply toward graduation requirements.

Curriculum Area I - Arts and Humanities: Credits 9


Curriculum Area II - Social and Behavioral Sciences: Credits 6


Students must select one course in each of two disciplines:

Discipline A: Social Sciences

Discipline B: Behavioral Sciences

Curriculum Area IV - Mathematics: Credits 3


Curriculum Area V - English Composition: Credits 9


Total Required for General Education: Credits 41


1Students must pass ENGL 101  and ENGL 102  with grade of “C” or above before taking ENGL 203 .
2Honors students should take honors courses.
3Students attending FIT take AC 141, which satisfies requirement for ENGL 305 .

Major Requirements: Credits 8


Fit Requirements: Credits 29


These courses are taken in residence at FIT during the Junior Year and transferred back to UMES.

  • AC 111 Advertising and Promotion (FMCT 342 ) Credit: 3
  • AC 114 Marketing for IMC Credit: 3
  • AC 141 Journalism Credit: 3
  • AC 171 Mass Communication Credit: 3
  • AC 221 Publicity Workshop Credit: 3
  • AC 222 Sales Promotion Credit: 3
  • AC 271 Audiences and Media Credit: 3
  • AC 272 Research Methods in IMC Credit: 3
  • CD 122 Digital Layout I Credit: 2
  • FM 114 Introduction to the Fashion Industry Credit: 3 **

Free Electives: Credits 9


Note:


*Students must earn a “C” or better in MATH 109  in order to enroll in ACCT 288 ECON 201 , ECON 202  and FMCT 341 .
**Students attending FIT will be expected to complete FM 114 Intro to the Fashion Industry at FIT instead of FMCT 141  at UMES. They cannot receive create for both courses.

Curriculum Guide for Fashion Merchandising FIT Advertising and Marketing Communications