2018-2019 Undergraduate Catalog (Updated Spring 2019) 
    
    Feb 07, 2023  
2018-2019 Undergraduate Catalog (Updated Spring 2019) [ARCHIVED CATALOG]

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FMCT 342 Advertising and Promotion

Credit 3
Honors
Advertising & Promotion introduces students to both the theoretical and practical aspects of the principles and techniques used in promoting fashion goods and services to the consumer. Promotional strategies and creative concepts for promotional campaigns are developed by the students for local businesses. Prerequisite(s): FMCT 141  and junior standing. The course consists of three hours of combined lecture and laboratory. OPEN TO MAJORS AND MINORS ONLY.



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