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May 13, 2024
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MKTG 401 Advertising ManagementCredit 3
Emphasis is on an analysis of advertising problems from the points of view of the general administrator and marketing manager. The major topics covered are determining the role of advertising in an organization’s total set of strategies, coordinating and integrating advertising with the total marketing effort, and developing of appropriate copy, media selection, client-agency relationships, and available techniques to measure the effectiveness of advertising expenditures. Prerequisite(s): MKTG 308 with a grade of ‘C’ or better.
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