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May 12, 2024
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MKTG 410 Marketing Strategy and PolicyCredit 3
This course emphasizes the managerial aspects of marketing and distribution problems. The course specifically deals with the factors affecting consumer demand, methods of satisfying it, the structure of the market, marketing methods, and the problems of various agencies, competitive practices, and management of the selling activities of a business, including distribution policies, pricing, and organizing and planning of market operations. Prerequisite(s): MKTG 308 with a grade of ‘C’ or better.
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