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May 12, 2024
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MKTG 498 Independent Study in MarketingCredit 3
The hours for this course are by arrangement with designated or individual faculty. Under the guidance of the faculty member, students conduct an intensive investigation of a topic within the field of marketing. A written proposal is required for approval. Projects typically include library research, interviews with operating and/or staff managers, and other requirements appropriate to the topic. One of the products of this project is a report. Prerequisite(s): MKTG 308 with a grade of ‘C’ or better and consent of instructor.
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