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May 11, 2024
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PGMT 222 Professional Golf Management ICredit 3
This course introduces the PGA Customer Relations Model, which includes customer greeting routines, seven interpersonal skills, and four strategies for effectively guiding interaction with customers, supervisors, employees, vendors and others. Additionally, taking a case-study approach, business planning features several business techniques and principles necessary for planning and budgeting. Some of the tasks covered include creating a business plan, developing a budget for a golf facility, and performing forecasts of rounds, revenues, expenses and profits is the second in a series of four. Students are presented with the technical content required to custom fit golf clubs to the customer. Basic golf club repair will be covered in this course including, re-gripping for size, re-shafting, and measuring swing and overall weight of a golf club. In addition, fundamentals of customer relations and business planning will be introduced. Prerequisite: PGMT 122 Prerequisite(s): PGMT 122
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