2023-2024 Undergraduate Catalog *As of 06/01/2024 
    
    Jan 02, 2025  
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2023-2024 Undergraduate Catalog *As of 06/01/2024
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HMGT 350 Marketing Hospitality and Leisure Services

Credit 3
Online
Focusing on the application of marketing principles and techniques to the hospitality and travel industries, this course examines how the marketing concepts of product, place, price and promotion, can be effectively utilized in the hospitality industry. Practical applications of promotion publicity, public relations, and advertising are demonstrated in case studies and class assignments. Prerequisite(s): Prerequisite: HMGT 101   and PGMT 122   with a “C” or better.


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