2023-2024 Undergraduate Catalog *As of 06/01/2024 
    
    Nov 24, 2024  
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2023-2024 Undergraduate Catalog *As of 06/01/2024
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MKTG 308 Principles of Marketing

Credit 3
Hybrid
The focus is on introducing the nature and fundamentals of marketing activities in the modern industrial economy. This course deals with the analysis of the socio-economic and psychological factors, influencing consumer behavior, market measurement and forecasting methods, development of marketing programs in the areas of product-line, price, promotion and channels of distribution, procedures for planning and controlling marketing operations and the legal aspects of marketing. Prerequisite(s): ECON 201 , ECON 202 , ACCT 202  and junior standing. (Fashion Merchandising Majors only: ECON 201 , ACCT 200  and permission of the respective Department Chairs).


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