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May 03, 2024
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MKTG 308 Principles of MarketingCredit 3
Hybrid
The focus is on introducing the nature and fundamentals of marketing activities in the modern industrial economy. This course deals with the analysis of the socio-economic and psychological factors, influencing consumer behavior, market measurement and forecasting methods, development of marketing programs in the areas of product-line, price, promotion and channels of distribution, procedures for planning and controlling marketing operations and the legal aspects of marketing. Prerequisite(s): ECON 201 , ECON 202 , ACCT 202 and junior standing. (Fashion Merchandising Majors only: ECON 201 , ACCT 200 and permission of the respective Department Chairs).
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