EXSC 375 Sport Marketing

This course is designed to provide students with specific and relevant marketing techniques and platforms that are and will be used in the sport industry. Students will explore its foundation, consumer interactions, and learn how to monitor consumer behaviors. Emphasis will be placed on branding, sales, community relation, and social media. The course will include the strategic creation of a marketing plan utilizing each component that is covered.

  Prerequisite(s): EXSC 205