2018-2019 Undergraduate Catalog (Updated Spring 2019) 
    
    Dec 05, 2021  
2018-2019 Undergraduate Catalog (Updated Spring 2019) [ARCHIVED CATALOG]

Human Ecology - Fashion Merchandising FIT Advertising and Marketing Communications, B.S.


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The Fashion Merchandising Fashion Institute of Technology (FIT) Advertising & Marketing Communications (AMC) program is a dual degree program completed in conjunction with the Fashion Institute of Technology in New York City. Fashion Merchandising concentration students who meet eligibility requirements may opt to apply and spend one year (junior year) at FIT for an additional degree (A.A.S.) in Advertising and Marketing Communications. Successful students return to UMES to complete the four-year program. This program prepares students for entry level management positions in the broad field of fashion merchandising, advertising, and marketing communications, with an option to minor in business administration.

The Fashion Merchandising FIT Advertising & Marketing Communications program is a dual degree program completed in conjunction with the Fashion Institute of Technology in New York City. Fashion Merchandising majors who meet eligibility requirements may opt to spend one year (junior year) at FIT for an additional degree (A.A.S.) in Advertising and Marketing Communications. Students return to UMES to complete the four-year program and receive both degrees at graduation. This program prepares students for entry level management positions in the broad field of fashion merchandising, advertising, and marketing communications, with a minor in business administration.

Departmental Requirements

Human Ecology students are required to maintain a “C” in each course in the Human Ecology Major Core requirements, Program Foundation Knowledge, Program Electives, and a “C” average in General Education and Supportive Course Requirements. Individual concentration areas may choose specific courses to fulfill General Education requirements. Students transferring into the department from another department or institution must have a 2.5 cumulative GPA.

All Human Ecology students are required to complete an out of class practical experience which can be in a form of an internship, practicum, or research project.  Each concentration has specific requirements for this out-of-classroom practical experience so students should consult with their advisors for details about this aspect of their academic preparation.

To be eligible to participate in the Fashion Institute of Technology (FIT) Visiting Student Program, you must meet the following criteria:

  • Must be a full-time student at UMES in the Department of Human Ecology prior to participation in the Visiting Student Program.
  • Must be in good academic standing with a minimum cumulative GPA of 3.0.
  • Must complete all forms and meet deadlines listed below in order to be considered for admissions. (See faculty coordinator for related forms).
  • Must complete the last 30 credit hours of course work for his or her degree at UMES.

Upon acceptance to the University and entrance into the Department of Human Ecology, a student should inform his/her academic advisor prior to registration of his/her interest in participating in the Visiting Student Program. Students will be expected to make an appointment with the FIT liaison prior to November 15 of the sophomore year for details and to receive all forms and applications pertaining to the program. Students who plan to attend FIT will be required to submit all application and financial aid materials by December 31 of their sophomore year.

Career Opportunities

Possible career opportunities include merchandiser, buyer, fashion stylist, fashion consultant, and the fields of public relations, marketing, journalism, and broadcasting.

Required Courses


General Education Requirements


All students are expected to complete a common body of academic course work. The General Education Requirements are designed to promote the development of a comprehensive educational base which will effectively support a student’s choice of a major concentration. MATH 101  does not meet the General Education Requirement and does not apply toward graduation requirements.

Curriculum Area I - Arts and Humanities: Credits 9


Select two courses from any of the courses in Disciplines A - D and ENGL 203 from Discipline E.

Curriculum Area II - Social and Behavioral Sciences: Credits 6


Students must select one course in each of two disciplines:

Discipline A: Social Sciences

Discipline B: Behavioral Sciences

Curriculum Area IV - Mathematics: Credits 3


Curriculum Area V - English Composition: Credits 9


Total Required for General Education: Credits 41


1Students must pass ENGL 101  and ENGL 102  with grade of “C” or above before taking ENGL 203 .
2Honors students should take honors courses.
3Students attending FIT take AC 141, which satisfies requirement for ENGL 305 .

Fit Requirements: Credits 26


These courses are taken in residence at FIT during the Junior Year and transferred back to UMES.

  • AC 111 Advertising and Promotion (FMCT 342 ) Credit: 3
  • AC 114 Marketing for IMC Credit: 3
  • AC 141 Journalism Credit: 3
  • AC 171 Mass Communication Credit: 3
  • AC 221 Publicity Workshop Credit: 3
  • AC 222 Sales Promotion Credit: 3
  • AC 271 Audiences and Media Credit: 3
  • AC 272 Research Methods in IMC Credit: 3** Satisfies FIT requirement for 3 credits
  • CD 122 Digital Layout I Credit: 2

Free Electives: Credits 6


Note:


**Students interested in a Business minor must earn a “C” or better in MATH 109  in order to enroll in ACCT 201 ,  ECON 201 , and ECON 202 .

Curriculum Guide for Fashion Merchandising FIT Advertising and Marketing Communications


 

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