2020-2021 Undergraduate Catalog (Updated Spring 2021)

Nov 23, 2024

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2020-2021 Undergraduate Catalog (Updated Spring 2021) [ARCHIVED CATALOG]

Marketing Semester by Semester

Freshman Year

First Semester: Credits 14

BUED 100 First Year Experience/ Business Credit: 1
ENGL 101 Principles of Composition I Credit: 3
MATH 109 College Algebra Credit: 3
PSYC 100 Introduction to Psychology Credit: 3
Gen Ed Curr Area III Credit: 3
Gen Ed Curr Area III Credit: 1

Second Semester: Credits 15

ENGL 102 Principles of Composition II Credit: 3
ENGL 001 English Proficiency Examination Credit: 0 ¹
Gen Ed Curr Area I Credit: 3
Gen Ed Curr Area III Credit: 3
BUAD 213 Business Software Applications Credit: 3
SOCI 101 Introduction to Sociology Credit: 3

Sophomore Year

First Semester: Credits 15

ACCT 201 Introductory Financial Accounting Credit: 3
BUAD 252 Calculus with Business and Management Applications Credit: 3
ECON 201 Principles of Economics (Macro) Credit: 3
ENGL 203 Fundamentals of Contemporary Speech Credit: 3
Gen Ed Curr Area I Credit: 3

Second Semester: Credits 15.5

ACCT 202 Introductory Corporate & Managerial Accounting/Hybrid Credit: 3
BUED 101 Sophomore Professional Development Credit: 0.5
ECON 202 Principles of Economics (Micro) Credit: 3
BUAD 222 Principles of the Scientific Method in Business Credit: 3
BUAD 200 Business Ethics Credit: 3
Gen Ed Curr Area VI Credit: 3

Junior Year

First Semester: Credits 15

BUAD 302 Management and Organizational Behavior Credit: 3
ENGL 305 Technical Writing Credit: 3
BUAD 233 Business Communications Credit: 3
BUAD 253 Business Statistics I Credit: 3
MKTG 308 Principles of Marketing Credit: 3

Second Semester: Credits 15.5

MKTG Elective Credit: 3
MKTG Elective Credit: 3
BUAD 354 Business Statistics II Credit: 3
BUED 102 Junior Professional Development Credit: 0.5
FINA 340 Financial Management Credit: 3
Gen Ed Curr Area VI Credit: 3

Senior Year

First Semester: Credits 15

MKTG Elective Credit: 3
MKTG 401 Advertising Management Credit: 3
MKTG 404 Consumer Behavior and Theory Credit: 3
BUAD 242 The Legal Environment for Business Credit: 3
BUAD 422 Principles of Supply Chain Management Credit: 3

Second Semester: Credits 15

BUAD 420 International Business Credit: 3
BUAD 495 Strategic Management Credit: 3
MKTG 410 Marketing Strategy and Policy Credit: 3
MKTG 421 International Marketing Credit: 3
MKTG Elective Credit: 3

Total Credit Hours: 120

¹The English Proficiency Examination is given at the end of the semester. A student must enroll in ENGL 001 prior to enrolling in ENGL 102 .