2023-2024 Undergraduate Catalog *As of 06/01/2024

Nov 21, 2024

2023-2024 Undergraduate Catalog *As of 06/01/2024

Marketing, B.S.

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Departmental Requirements

Marketing majors must complete 120 hours of course work, of which 41 hours are general education courses, 6 credits are supporting liberal arts, and 73 credits are foundation knowledge and major subject requirements. A minimum grade of “C” must be earned in ENGL 101 , ENGL 102 , MATH 109 , and all foundation knowledge and major requirement courses.

Objectives

The objectives of the Business Administration – Marketing Concentration Program are to:

Provide students with an understanding of the concepts and interactions between competitive forces and marketing strategies.
Provide students with an understanding of the concepts, processes and metrics for optimizing the position of a product and the segments it serves.
Provide students with the ability to plan the allocation of resources between all elements of the marketing mix including brand equity creation.
Provide students with the ability to analyze the implications of institutional policies on firm profitability.
Provide students with an understanding of the theories of consumer perception, learning, motivation and attitude formation.

Career Opportunities

A degree in Marketing will allow students to pursue career opportunities in all types of marketing positions in marketing research, advertising, retailing, ecommerce and international marketing. The program also prepares students to be admitted into advanced degree programs.

Required Courses

General Education Requirements

All students are expected to complete a common body of academic course work. The General Education Requirements are designed to promote the development of a comprehensive educational base which will effectively support a student’s choice of a major concentration. MATH 099 does not meet the General Education Requirement and does not apply toward graduation requirements.

Curriculum Area I - Arts and Humanities: Credits 9

Select two courses from any of the courses within Disciplines A - D, and ENGL 203 from Discipline E:

Curriculum Area II - Social and Behavioral Sciences: Credits 6

Select two courses from any of the courses within Social and Behavioral Sciences:

Discipline A: Social Sciences

GEOG 201 The World Geography I Credit: 3
GEOG 202 The World Geography II Credit: 3
HIST 101 History of World Civilization I Credit: 3
HIST 102 History of World Civilization II Credit: 3
HIST 201 History of American Civilization I Credit: 3
HIST 202 History of American Civilization II Credit: 3
PHIL 201 Introduction to Logic Credit: 3
POLI 200 Introduction to American Government Credit: 3
POLI 220 Introduction to Political Behavior Credit: 3
POLI 342 Urban Politics Credit: 3
SOCI 101 Introduction to Sociology Credit: 3

Discipline B: Behavioral Sciences

CRJS 101 Introduction to Criminal Justice Credit: 3
HUEC 203 Human Development: A Lifespan Perspective Credit: 3
HUEC 220 Perspectives on Aging Credit: 3
HUEC 361 Contemporary Family Issues Credit: 3
PSYC 100 Introduction to Psychology Credit: 3
SOCI 201 Social Problems Credit: 3

Curriculum Area III - Biological and Physical Sciences: Credits 7

Students must select two science courses and one science laboratory course from the following:

ANPT 114 Introduction to Animal Science Credit: 4
BIOL 101 Theories and Applications of Biological Sciences Credit: 3
BIOL 103 Biological Science Laboratory Credit: 1
BIOL 111 Principles of Biology I Credit: 3
BIOL 113 Principles of Biology I Laboratory Credit: 1
BIOL 112 Principles of Biology II Credit: 3
BIOL 114 Principles of Biology II Laboratory Credit: 1
CHEM 101 General Chemistry I Credit: 3
CHEM 102 General Chemistry II Credit: 3
CHEM 103 General Chemistry Laboratory I Credit: 1
CHEM 104 General Chemistry Laboratory II Credit: 1
ENVS 101 Introduction to Environmental Sciences Credit: 3
NUDT 210 Elements of Nutrition Credit: 3
PHYS 101 Theories and Applications of Physical Science Credit: 3
PHYS 103 Physical Science Laboratory Credit: 1
PLSC 184 Introduction to Plant Science Credit: 3
PLSC 185 Introduction to Plant Science Laboratory Credit: 1

Curriculum Area IV - Mathematics: Credits 3

MATH 109 College Algebra Credit: 3 ; if a student needs MATH 099 , he/she must take before this course.
MATH 110 Trigonometry and Analytic Geometry Credit: 3
MATH 111 Honors Elementary - Mathematical Analysis Credit: 4
MATH 112 Calculus I Credit: 4

Curriculum Area V - English Composition: Credits 9

ENGL 101 Principles of Composition I Credit: 3 ^{1, 2}
ENGL 102 Principles of Composition II Credit: 3 ^{1, 2}
ENGL 001 English Proficiency Examination Credit: 0
ENGL 305 Technical Writing Credit: 3 or
ENGL 310 Advanced Composition Credit: 3

Curriculum Area VI - Emerging Issues: Credits 7

BUED 100 First Year Experience/ Business Credit: 1

Additional Courses: Credits 6

In addition, students must take 6 credits from foreign language or approved international liberal arts courses: Languages: Arabic, Chinese, French, Spanish, American Sign Language, Russian International Liberal Arts:

ARTS 211 Art History I Credit: 3
ARTS 212 Art History II Credit: 3
ENGL 317 Shakespeare Credit: 3
ENGL 223 English Literature I Credit: 3
ENGL 224 English Literature II Credit: 3
ENGL 324 Literature and Film Credit: 3
ENGL 226 World Literature I Credit: 3
ENGL 227 World Literature II Credit: 3
ENGL 332 The African Writer Credit: 3
ENGL 346 History of the English Language Credit: 3
ENGL 347 Adolescent and Adult Literature Credit: 3
GEOG 201 The World Geography I Credit: 3
GEOG 202 The World Geography II Credit: 3
HIST 101 History of World Civilization I Credit: 3
HIST 102 History of World Civilization II Credit: 3
HIST 150 History of Philosophy Credit: 3
HIST 200A Introduction to Modern African History Credit: 3
HIST 275 Swahili: History, People, Language Credit: 3
HIST 350 Contemporary World Issues Credit: 3
HIST 351 Latin America Credit: 3
HIST 360 Ancient African History Credit: 3
HIST 361 African History After 1800 Credit: 3
MUSI 161 Survey of World Music Credit: 3
MUSI 313 Music History and Literature I Credit: 2
MUSI 314 Music History and Literature II Credit: 2
PHIL 201 Introduction to Logic Credit: 3
PHIL 202 Ethics Credit: 3
POLI 311 Comparative Political Systems Credit: 3
POLI 312 International Relations Credit: 3
SOCI 201 Social Problems Credit: 3
SOCI 303 Social Inequality Credit: 3
TMGT 306 Ecological & Cultural Tourism Credit: 3

Total Required for General Education: Credits 41

¹Students must pass ENGL 101 and ENGL 102 with grade of “C” or above before taking ENGL 203 .

²Honors students should take honors courses.

Supporting Liberal Arts Requirements: Credits 6

Students must complete with an average GPA of 2.0.

ECON 201 Principles of Economics (Macro) Credit: 3
ECON 202 Principles of Economics (Micro) Credit: 3

Foundation Knowledge: Credits 43

ACCT 201 Introductory Financial Accounting Credit: 3
ACCT 202 Introductory Corporate & Managerial Accounting/Hybrid Credit: 3
BUAD 213 Business Software Applications Credit: 3
BUAD 222 Principles of the Scientific Method in Business Credit: 3
BUAD 252 Calculus with Business and Management Applications Credit: 3
BUAD 200 Business Ethics Credit: 3
BUAD 302 Management and Organizational Behavior Credit: 3
BUAD 233 Business Communications Credit: 3
BUAD 253 Business Statistics I Credit: 3
BUAD 354 Business Statistics II Credit: 3
BUAD 242 The Legal Environment for Business Credit: 3
BUAD 495 Strategic Management Credit: 3
BUED 101 Sophomore Professional Development Credit: 0.5
BUED 102 Junior Professional Development Credit: 0.5
FINA 340 Financial Management Credit: 3
MKTG 308 Principles of Marketing Credit: 3

Major Requirements: Credits 18

BUAD 422 Principles of Supply Chain Management Credit: 3
BUAD 420 International Business Credit: 3
MKTG 401 Advertising Management Credit: 3
MKTG 404 Consumer Behavior and Theory Credit: 3
MKTG 410 Marketing Strategy and Policy Credit: 3
MKTG 421 International Marketing Credit: 3

Major Electives: Credits 12

Four courses in Marketing electives.

Curriculum Guide for Marketing

Marketing Semester by Semester

Academic Affairs

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Research

Marketing, B.S.

Departmental Requirements

Objectives

Career Opportunities

Required Courses

General Education Requirements

Curriculum Area I - Arts and Humanities: Credits 9

Discipline E: Speech

Discipline A: Arts

Discipline B: History

Discipline C: Language

Discipline D: Literature

Curriculum Area II - Social and Behavioral Sciences: Credits 6

Discipline A: Social Sciences

Discipline B: Behavioral Sciences

Curriculum Area III - Biological and Physical Sciences: Credits 7

Curriculum Area IV - Mathematics: Credits 3

Curriculum Area V - English Composition: Credits 9

Curriculum Area VI - Emerging Issues: Credits 7

Additional Courses: Credits 6

Total Required for General Education: Credits 41

Supporting Liberal Arts Requirements: Credits 6

Foundation Knowledge: Credits 43

Major Requirements: Credits 18

Major Electives: Credits 12

Curriculum Guide for Marketing

Academic Affairs﻿

Marketing, B.S.

Departmental Requirements

Objectives

Career Opportunities

Required Courses

General Education Requirements

Curriculum Area I - Arts and Humanities: Credits 9

Discipline E: Speech

Discipline A: Arts

Discipline B: History

Discipline C: Language

Discipline D: Literature

Curriculum Area II - Social and Behavioral Sciences: Credits 6

Discipline A: Social Sciences

Discipline B: Behavioral Sciences

Curriculum Area III - Biological and Physical Sciences: Credits 7

Curriculum Area IV - Mathematics: Credits 3

Curriculum Area V - English Composition: Credits 9

Curriculum Area VI - Emerging Issues: Credits 7

Additional Courses: Credits 6

Total Required for General Education: Credits 41

Supporting Liberal Arts Requirements: Credits 6

Foundation Knowledge: Credits 43

Major Requirements: Credits 18

Major Electives: Credits 12

Curriculum Guide for Marketing

Academic Affairs