2023-2024 Undergraduate Catalog *As of 06/01/2024 
    
    Jul 31, 2025  
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2023-2024 Undergraduate Catalog *As of 06/01/2024 [ARCHIVED CATALOG]

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MKTG 312 Sales Management

Credit 3
The course involves a study of the techniques and policies in the administration of the sales organization with respect to the market strategies. Managerial functions, such as selecting, training, compensating, and supervising field sales personnel, are also dealt with. The course also includes planning, implementing, and coordinating the sales program with the total marketing effort of the firm. Prerequisite(s): MKTG 308  with a grade of ‘C’ or better.


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