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Aug 01, 2025
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MKTG 314 Retail ManagementCredit 3 The course involves a study of retailing as a marketing institution from the standpoint of management. Topics covered include the store location, layout and facilities, policy formulation in the areas of buying, merchandising, pricing, inventory planning and controlling, sales promotion, customer service, and general management problems. Prerequisite(s): MKTG 308 with a grade of ‘C’ or better.
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