2023-2024 Undergraduate Catalog *As of 06/01/2024 
    
    Aug 12, 2025  
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2023-2024 Undergraduate Catalog *As of 06/01/2024 [ARCHIVED CATALOG]

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MKTG 314 Retail Management

Credit 3
The course involves a study of retailing as a marketing institution from the standpoint of management. Topics covered include the store location, layout and facilities, policy formulation in the areas of buying, merchandising, pricing, inventory planning and controlling, sales promotion, customer service, and general management problems. Prerequisite(s): MKTG 308  with a grade of ‘C’ or better.


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  Appendix 1
  Appendix 2
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