2023-2024 Undergraduate Catalog *As of 06/01/2024 
    
    Dec 22, 2024  
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2023-2024 Undergraduate Catalog *As of 06/01/2024
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MKTG 401 Advertising Management

Credit 3
Emphasis is on an analysis of advertising problems from the points of view of the general administrator and marketing manager. The major topics covered are determining the role of advertising in an organization’s total set of strategies, coordinating and integrating advertising with the total marketing effort, and developing of appropriate copy, media selection, client-agency relationships, and available techniques to measure the effectiveness of advertising expenditures. Prerequisite(s): MKTG 308  with a grade of ‘C’ or better.


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