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Apr 04, 2026
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DSEN 670 Data Analytics for Hospitality and Tourism Industry Credit 3
The course is designed to provide students with the fundamental concepts and practical applications of data analytics in the hospitality and tourism industry. Upon completion of the course, students will understand the decision-making process and will be able to develop strategies for managing revenue using real data, trend reports, and HOST and pipeline information provided by STR (Smith Travel Research), a hotel management analytics firm. Students will also earn the Certification in Hotel Industry Analytics (CHIA), with a passing exam grade of 70%. This globally-recognized professional credential validates an advanced knowledge in hotel industry analytics and is offered by the American Hotel & Lodging Educational Institute (AHLEI) in partnership with STR, the global source for benchmarking and forecasting data.
Prerequisite(s): Graduate Standing
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